Originally trained as a photographer, my focus was purely large format still life with commissions for advertising campaigns. I had a keen interest in the evolution in digital photography, and then also began experimenting with moving image. My clients began asking me to shoot video for their digital campaigns filming in a guerrilla style, which I realised was a fun way to work.
From those accidental beginnings, and a few years on, I now divide my time between stills and content films and work across many sectors from advertising and design to professional associations, and work directly with a handful of clients.
A large part of my photography is interiors work with aspirational brands such as Victoria’s Secret, Selfridges, and Nike. Each shoot requires strong coordination with the retail teams to prepare the environments to ensure the creative output embodies the brand’s integrity.
My work involves using HDR techniques and customised workflows to control fine details and enable image manipulation delivering a pristine and exacting level of photography required by my clients: architects, interior designers, and high end retailers.
Even though I spend a lot of my time on location shooting interiors and architectural exteriors (or making content films), the studio remains a natural environment for me. I shoot people – both on location and in the studio – and still life. And having a passion for horticulture, I shoot flowers and other botanicals.
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Content & Films
From campaign-supporting cinemagraphs to retail walkthroughs and informal interviews, I am a self-shooting director. And with my production team, we capture and produce long-form content like marketing promos, events montages, and music videos.
Working closely with my clients, I discuss their requirements, help develop the concept and then to create content.
Post production and editing are integral to my projects. With my technical experience and streamlined workflow, I encompass all aspects of video and audio production, recording, concise storytelling and narratives, parallax effects, animation and time-lapse, ambient FX, titling and sound design.
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